Privacy Policy

Analysis tool and third-party tools

Google Analytics 4 (GA4)
On our websites we use Google Analytics 4 (GA4), a web analysis service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (“Google”).
In this context, pseudonymized usage profiles are created and cookies are used (see “Cookies”). The information generated by the cookie about your use of this website may include:
• a short-term capture of the IP address without permanent storage
• Location data
• Browser type/version
• used operating system
• Referrer URL (previously visited page)
• Time of the server request
The pseudonymized data can be transferred by Google to a server in the USA and stored there. By agreeing to the use of this service, you also agree to the processing of your data in the USA in accordance with Art. 49 (1) lit. a GDPR. The USA is viewed by the ECJ as a country with an inadequate level of data protection according to EU standards. In particular, there is a risk that your data will be processed by US authorities for control and surveillance purposes - possibly without the possibility of legal remedy.
In addition, before such a third country transfer, we obtain your consent in accordance with Article 49 Paragraph 1 Sentence 1 Letter a. GDPR, which you give via consent in the Consent Manager (or other forms, registrations, etc.). We would like to point out that there are unknown risks in third country transfers (e.g. data processing by security authorities in the third country, the exact extent of which and the consequences for you we do not know, over which we have no influence and of which you may not become aware) can exist.
The information is used to evaluate the use of the website, to compile reports on website activity and to provide other services related to website and internet use for the purposes of market research and the needs-based design of these websites. This information may also be transferred to third parties if this is required by law or if third parties process this data on behalf of you. Under no circumstances will your IP address be merged with other Google data.
These processing operations only take place if you have given your express consent in accordance with Article 6 (1) (a) GDPR.
Further information on data protection when using GA4 can be found at: https://support.google.com/analytics/answer/12017362?hl=de.
We have no control over the actual retention period of the processed data, which is determined by Google Ireland Limited. For more information, please see the Google Analytics Privacy Policy: https://policies.google.com/privacy  https://policies.google.com/privacy.

IP anonymization
We have activated the IP anonymization function on this website. This means that your IP address will be shortened by Google within member states of the European Union or in other contracting states to the Agreement on the European Economic Area before it is transmitted to the USA. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on website activity and to provide other services related to website activity and internet usage to the website operator. The IP address transmitted by your browser as part of Google Analytics is not merged with other Google data.

Browser plug-in
You can prevent the storage of cookies by setting your browser software accordingly; however, we would like to point out that in this case you may not be able to use all functions of this website to their full extent. You can also prevent Google from collecting the data generated by the cookie and relating to your use of the website (including your IP address) and from processing this data by Google by downloading the browser plug-in available under the following link and install: https://tools.google.com/dlpage/gaoptout?hl=de
For more information on how to handle user data on Google Analytics, please refer to the Google Privacy Policy: https://support.google.com/analytics/answer/6004245?hl=en

Order data processing: We have concluded a contract with Google for order data processing and fully implement the strict requirements of the German data protection authorities when using Google Analytics.

Google AdWords / Remarketing
This website uses Google AdWords. AdWords is an online advertising program from Google Inc., 1600 Amphitheater Parkway, Mountain View, CA 94043, United States (“Google”).
As part of Google AdWords, we use so-called conversion tracking. When you click on an ad served by Google, a conversion tracking cookie is set. Cookies are small text files that your internet browser stores on your computer. These cookies expire after 30 days and are not used for personal identification of the user. Should the user visit certain pages of the website and the cookie has not yet expired, Google and the website can tell that the user clicked on the ad and proceeded to that page.
Each Google AdWords customer receives a different cookie. The cookies cannot be tracked across the websites of AdWords customers. The information collected using the conversion cookie is used to create conversion statistics for AdWords customers who have opted for conversion tracking. Customers learn the total number of users who clicked on their ad and were redirected to a page with a conversion tracking tag. However, you will not receive any information that can be used to personally identify users.
You can permanently opt out of cross-device remarketing/targeting by deactivating personalized advertising in your Google Account; To do this, follow this link: https://www.google.com/settings/ads/onweb/.
The storage of “conversion cookies” is based on Art. 6 Para. 1 lit. f GDPR. The website operator has a legitimate interest in analyzing user behavior in order to optimize both its website and its advertising.
For more information about Google AdWords and Google Conversion Tracking, see the Google Privacy Policy: https://www.google.com/policies/privacy/.
You can configure your browser to inform you about the use of cookies so that you can decide on a case-by-case basis whether to accept or reject a cookie. Alternatively, your browser can be configured to automatically accept cookies under certain conditions or to always reject them, or to automatically delete cookies when closing your browser. Disabling cookies may limit the functionality of this website.

Google DoubleClick
Google DoubleClick is a tool for marketers, advertisers and advertising networks to display personalized advertising to users. DoubleClick makes it possible to plan, implement, manage and evaluate ads and campaigns. This is done on the basis of data that Google obtains through tracking.

Google Tag Manager
Google Tag Manager is a solution with which we can manage short terms that characterize the respective website and which later lead to results via the search engine (so-called "tags") via one interface (and thus e.g. Google Analytics and other Google integrate marketing services into our online offer). No personal data of the respective user is collected or processed.

Google Maps
This site uses the Google Maps map service via an API. It is operated by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.
To use Google Maps, it is necessary to save your IP address. This information is generally transmitted to a Google server in the USA and stored there. The provider of this site has no influence on this data transfer.
The use of Google Maps is in the interest of making our website appealing and to facilitate the location of places specified by us on the website. This constitutes a justified interest pursuant to Art. 6 (1) (f) DSGVO.
For more information on how to handle user data, please refer to Google's Privacy Policy: https://www.google.com/intl/en/policies/privacy/.

Google reCAPTCHA
We use "Google reCAPTCHA" (hereafter "reCAPTCHA") on our websites. Provider is Google Inc., 1600 Amphitheater Parkway, Mountain View, CA 94043, USA ("Google").

With reCAPTCHA it should be checked whether the data entry on our websites (eg in a contact form) is done by a human or by an automated program. For this, reCAPTCHA analyzes the behavior of the website visitor based on various characteristics. This analysis begins automatically as soon as the website visitor enters the website. For the analysis, reCAPTCHA evaluates various information (eg IP address, time spent by the website visitor on the website or mouse movements made by the user). The data collected during the analysis will be forwarded to Google.

The reCAPTCHA analyzes are completely in the background. Site visitors are not advised that an analysis is taking place.

The data processing is based on Art. 6 para. 1 lit. f DSGVO. The Web site operator has a legitimate interest in protecting its web sites from abusive automated spying and SPAM.

For more information about Google reCAPTCHA and Google's privacy policy, please visit the following links: https://www.google.com/intl/de/policies/privacy/ and https://www.google.com/recaptcha/intro/android.html.

GTranslate
For the multilingualism of our website we use GTranslate (www.gtranslate.io), which is operated by GTranslate Inc. This plugin enables automated language translation by Google (operated by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland). Google uses data from our website to display it translated, which enables us to make the content understandable to our non-German speaking visitors. Your browser establishes connections to the GTranslate and Google servers, which informs them that our website was accessed via your IP address. This use is in the interest of a multilingual orientation of our online offering and represents a legitimate interest in accordance with Art. 6 I S. 1 f GDPR.
For more information on how user data is handled, please see Google’s privacy policy: https://policies.google.com/privacy and in the GTranslate Terms of Use: https://de.gtranslate.io/Bedingungen

WordFence Security
The above-mentioned tool is integrated on our website. It makes it possible to defend against so-called brute force and DDoS attacks. With the existing activation or use of local brute force protection, 404 detection, user blocking, as well as the white and black list, IP addresses are stored in your own WordPress database (or in a file on the server). saved.
In addition, when network brute force protection is activated, IP addresses are sent to the WordFence server for the purpose of comparing them with a spammer database. We see the use of this function as a legitimate interest within the meaning of Art. 6 Para. 1 f) GDPR in order to ensure the security of our offer.

CloudFlare
We use Cloudflare from Cloudflare, Inc. (101 Townsend St., San Francisco, CA 94107, USA) on this website to make the website faster and more secure. Cloudflare uses cookies and processes visitor data, which we will inform you about below.

Cloudflare's cookie (__cfduid) is used to identify individual visitors behind a shared IP address and to apply security settings for each individual visitor. For example, if a visitor to this website is in a location where there are a number of infected computers, but the particular visitor's computer is trustworthy, we can detect this from the cookie. The cookie does not correspond to a user ID and does not store any personal data.
This cookie is strictly necessary for Cloudflare security features and cannot be disabled.

Cookies from Cloudflare

• __cfduid
• Expiry time: 1 year
• Usage: Security settings for each individual visitor
• Beispielhafter Wert: d798bf7df9c1ad5b7583eda5cc5e78211071587

Cloudflare provides web optimization and security services to improve and protect websites. These include a reverse proxy, a passthrough security service and a content distribution network. Cloudflare collects information from website visitors. This information may include, but is not limited to, IP addresses, system configuration information and other information about traffic to and from the Website. Cloudflare collects and uses log data to operate, maintain and improve its services in accordance with customer agreements. For example, log data can help Cloudflare detect new threats, identify malicious third parties, and provide more robust security protection for this website.

Cloudflare is an active participant in the EU-US Privacy Shield Framework, which regulates the correct and secure transfer of personal data. More information can be found at https://www.privacyshield.gov/participant?id=a2zt0000000GnZKAA0.
You can find more information about data protection at Cloudflare at https://www.cloudflare.com/de-de/privacypolicy/.

CleanTalk
Our website is based on WordPress. We use the WordPress anti spam plugin CleanTalk to prevent possible spam within the contact forms. For this purpose, parameters such as certain words, IP addresses, email addresses or domain names are sent to a server in the USA and compared there. If CleanTalk identifies any of the submitted content as spam, this will be returned to us as a report and the information will be stored in the USA. According to CleanTalk, the maximum storage period is 45 days. For more information about CleanTalk, see https://cleantalk.org/help/CleanTalk-GDPR-Compliance

IntelliAd 
This website uses the web analysis service with bid management from intelliAd Media GmbH, Sendlinger Str. 7, 80331 Munich. In order to design and optimize this website according to needs, anonymized usage data is processed and stored in aggregated form and usage profiles are created from this data. When using intelliAd tracking, cookies are stored locally. You have the right to object to the processing of your usage data. To do this, use the intelliAd opt-out function.

First-party tracking
The “first-party tracking” method is used to improve tracking accuracy. A first-party cookie (ia-) is set on the customer domain. Complete IP addresses are not stored in the process and are only processed in anonymized form.

Meta pixel
This website uses Facebook's visitor action pixel to measure conversion. This service is provided by Facebook Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland. According to Facebook, however, the data collected is also transferred to the USA and other third countries.

These allow the behavior of site visitors to be tracked after they click on a Facebook ad to reach the provider's website. This allows an analysis of the effectiveness of Facebook advertisements for statistical and market research purposes and their future optimization.

The data collected is anonymous to us as the operator of this website, we cannot draw any conclusions about the identity of the user. However, the data is stored and processed by Facebook so that a connection to the respective user profile is possible and Facebook can use the data for its own advertising purposes in accordance with the Facebook data usage guidelines. This enables Facebook to place advertisements on Facebook pages and outside of Facebook. This use of the data cannot be influenced by us as the site operator.

Facebook pixels are used on the basis of Art. 6 Para. 1 lit. f GDPR. The website operator has a legitimate interest in effective advertising measures, including social media. If a corresponding consent has been requested (e.g. consent to the storage of cookies), the processing takes place exclusively on the basis of Art. 6 Para. 1 lit. a GDPR; the consent can be revoked at any time.

You will find further information on protecting your privacy in Facebook's data protection information: https://de-de.facebook.com/about/privacy/.

You can also deactivate the remarketing function “Custom Audiences” in the advertising settings area at https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen. To do this, you have to be logged in to Facebook.

If you do not have a Facebook account, you can deactivate usage-based advertising from Facebook on the website of the European Interactive Digital Advertising Alliance: http://www.youronlinechoices.com/de/praferenzmanagement/.

YouTube
Our website uses plugins from YouTube, which is operated by Google. The operator of the pages is YouTube LLC, 901 Cherry Ave., San Bruno, CA 94066, USA.
When you visit one of our pages equipped with a YouTube plugin, a connection to YouTube's servers is established. This tells the YouTube server which of our pages you have visited. If you are logged into your YouTube account, you enable YouTube to assign your surfing behavior directly to your personal profile. You can prevent this by logging out of your YouTube account.
YouTube is used to help make our website appealing. This constitutes a justified interest pursuant to Art. 6 (1) (f) DSGVO.
For more information about how to handle user data, please refer to the YouTube Privacy Policy at https://www.google.com/intl/en/policies/privacy.

Facebook
Our site uses plugins from the social network of Facebook Inc., 1 Hacker Way, Menlo Park, California 94025, USA. Using the Shariff method, Facebook only learns about your IP address and your visit to our website once you have pressed the button. If you activate the plugin while you are logged in to Facebook at the same time, Facebook can assign your use to your user account. We have no knowledge of and no influence on the possible collection and use of your data by Facebook. Further information can be found in Facebook's privacy policy at http://de-de.facebook.com/policy.php. We also refer you to our general information in this data protection declaration for the general handling and deactivation of cookies.

facebook button
We use the product Facebook Button from Meta Platforms Ireland Limited with the connection URL https://connect.facebook.net/de_DE/sdk.js

Twitter
Our site uses plugins from the social network of Twitter Inc., 795 Folsom Street, Suite 600, San Francisco, CA 94107, USA. Using the Shariff method, Twitter only learns about your IP address and your visit to our website once you have pressed the re-tweet button. We have no knowledge of and no influence on the possible collection and use of your data by Twitter. If necessary, you can find further information in Google's privacy policy at https://twitter.com/privacy?lang=de. We also refer you to our general information in this data protection declaration for the general handling and deactivation of cookies.

Xing
Our site uses the Xing Share plugin from the social network Xing, XING AG, Dammtorstraße 30, 20354 Hamburg, Germany. If you press this button, your browser will connect to Xing to carry out the functions of the plugin. However, no personal data about you will be stored by Xing, nor will your usage be recorded via a cookie. Further information can be found in Xing's privacy policy at https://www.xing.com/privacy.

LinkedIn
We use components of the LinkedIn network on our site. LinkedIn is a service of LinkedIn Corporation, 2029 Stierlin Court, Mountain View, CA 94043, USA. Every time you access our website, which is equipped with such a component, this component causes the browser you are using to download a corresponding representation of the component from LinkedIn. Through this process, LinkedIn is informed which specific page of our website is currently being visited. If you click the LinkedIn “Recommend button” while logged into your LinkedIn account, you can link the content of our pages to your LinkedIn profile. This enables LinkedIn to assign your visit to our pages to your LinkedIn user account. We have no influence on the data that LinkedIn collects, nor on the extent of this data collected by LinkedIn. We also have no knowledge of the content of the data transmitted to LinkedIn. Details on data collection by LinkedIn as well as your rights and setting options can be found in LinkedIn's data protection information. You can find this information at http://www.linkedin.com/legal/privacy-policy

Liability for third-party links
Our offer contains links to external third-party websites over whose content we have no influence. We therefore cannot assume any liability for this external content. The respective provider or operator of the pages is always responsible for the content of the linked pages.