The Digimarc barcode is integrated into the digital print files using the Digimarc software; no special colors or printing processes are necessary.
The invisible barcode for retail
Barcodes are ubiquitous today and, above all, indispensable for industry and commerce. The barcodes are applied in the form of barcodes, for example, on products and packaging in retail, in manufacturing and for marking transport goods or stored goods in logistics. Products and goods can thus be clearly marked and will therefore be easy to identify and trace in the future. Capturing codes using mobile data capture devices or scanners helps increase the efficiency of operational processes and ensures greater transparency about product data and goods movements. Traceability in particular is an important aspect and quality factor - from production to the end user. Good readability and alignment of the barcode labels have so far been very important for the correct recording of conventional barcodes. This is the only way the barcode scanner is able to read the barcode without errors and decode the product information.
Thanks to innovative developments in the area of barcode technology, there is a completely new barcode called Digimarc – named after the American company of the same name, whose specialty is watermarking. The special thing about this form of barcode is that it is invisible to the human eye. This is made possible by the barcode being applied directly to the product as a watermark. The barcode is therefore also known as a DWCode (Digital Watermark Code). The invisible declaration of goods and products could provide unimagined opportunities for retail and logistics in the future and revolutionize business processes and marketing measures.
Digimarc opens up revolutionary possibilities in the supply chain, in the market and for the consumer
Digimarc's technologies are used by leading retailers and consumer brands, international banks, US government agencies, film production companies and sports franchise systems, among others. This speeds up the checkout process significantly: The Digimarc barcode contains the unique, international item identification number GTIN, which is usually contained in an EAN code. The code can be applied over the entire available area of the product. The checkout staff does not have to look for a barcode on the goods or position it correctly, but can scan the product from any direction.
In addition to quickly recording the item number, the advantages include a new way of communicating with the end user. The invisible Digimarc barcode in combination with customers' smartphones can enable many innovative applications in the future and change the shopping experience.
How the invisible barcode is made and how it works is briefly explained
Production and functionality of the invisible barcode in detail
The new Digimarc barcode offers advantages over conventional visible barcodes, especially for product declaration. Until now, the EAN (European Article Number) or GTIN (Global Trade Item Number), as it is now called, was clearly visible as a black and white barcode on the product or packaging. The new DW codes, on the other hand, are available as printed watermarks on the product - since they are invisible, they can also be printed in multiple numbers on the product or packaging and can therefore be recorded from all sides. Codes can be printed as watermarks using various techniques – offset, laser, inkjet or thermal printing, as well as engraving and flexographic printing. Flexographic printing is a very versatile letterpress printing process that can be used to directly print on packaging made from different materials. The printable materials range from paper and foil to plastics and labels. Further information about the production of Digimarc watermarks can be found directly at https://www.digimarc.com/de.
Capturing invisible barcodes
Special ones are used for scanning barcode scanner from Datalogic, Zebra or Honeywell, which are equipped with the Digimarc software and a camera function and are therefore able to read the watermark code. They are called image scanners and create an optical image of the DW code. The models available from Integer Solutions from the Datalogic Magellan or Datalogic Powerscan 9500 Retail, for example, are such Scanner. In addition to 1D and 2D codes, you can also read the Digimarc barcode. The intelligent software in the background then decrypts the photo and comprehensively checks the code for errors. This results in a very low, if not almost zero percent error rate.
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Unique advantages of the Digimarc barcode
Barcode scanners and MDE devices that can read the Digimarc barcode
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